Social Media
Discover a collection of social media assets created by Madelyn for various companies, organizations, and university organizations. . Each post featured below was meticulously designed using tools such as Canva, Adobe InDesign, and Adobe Photoshop. These posts were strategically shared on major social media platforms including Facebook, Twitter, Instagram, and LinkedIn. Additionally, some of the posts have been leveraged in successful paid advertising campaigns.
InterOperate
InterOperate is a workflow automation company headquartered in Charlotte, North Carolina. Madelyn served as the Social Media Manager from October 2020 to August 2021, when she advanced to the position of Head of Marketing. She has crafted a multitude of engaging social media posts that have been strategically shared across diverse platforms to bolster the company's digital presence.
MSU Viridis
MSU Viridis, formerly known as the Women's Glee Club, is a choral group at Michigan State University. During her time as Social Media Manager from May 2020 to May 2023, Madelyn oversaw the group's Instagram page, ensuring timely updates on events and activities while regularly featuring individual club members. This Instagram platform served as the primary means of communication between the group and the public.
Kim’s Petsitting
Kim's Petsitting is a trusted local business in the Metro Detroit area, specializing in in-home petsitting services. Madelyn created a series of social media posts designed to enhance brand recognition and drive revenue growth across various social media channels. In addition, Madelyn also developed the company's primary color palette and typography, ensuring a cohesive and visually appealing brand identity.
InterOperate Smart Home
InterOperate Smart Home is a full-service home automation company located in Charlotte, N.C. that specializes in building smart home ecosystems. Madelyn has assisted the company by creating social media assets for their various platforms, including both photo and video content, sharing visually appealing material that effectively engage their target audience.
YourCheck
YourCheck Inc. is a background verification software and application designed to allow anyone to obtain their background and certification checks. During her time as the company’s Digital Media Specialist, Madelyn played a key role in increasing brand awareness for this startup company. Through her creation of targeted social media posts that aligned with the company's branding and mission statement, Madelyn worked to elevate the company's visibility and engagement across various platforms.
